We all know that, with the increased technology and revolution in the information technology, people are getting advanced and so do the marketers need to target them accordingly. The use of the YouTube is getting increased by every passing year, and that’s because the latest technology of making the traditional TVs smart TVs for us. People liked to watch the TV in the previous era, but soon after the invention of smart phones and how it was spread among the people of every nation worldwide, the use of TV was reduced. This change in the habits of the users made the marketers to target the audience through e-marketing strategies. But now, when the technology has made the traditional TVs the smart device, the use of the TV sets is getting revived.
This the reason why YouTube has announced the new update which will help the marketers to advertise their products and services through the TV ads while watching the videos. According to the research, the use of the video content has got increased and there are more than 70% of people who like to watch YouTube videos on their TV sets. This creates an opportunity for the brands and their marketing team to target the consumers through the digital content.
It is a great opportunity for the marketers to hut their target market over the television again, but this time it will not be in the form of the traditional TV ads, but the ads that are low of cost yet have a better performance as it enables to better target the consumers.
Think of a TV ad on your YouTube screen, it may be annoying for some people, but it is important for us to get the better brand awareness. So, it will be a win-win situation in our opinion. In the latest update, YouTube has added an option in the device type of its Ad targeting with the name of TV screens. This means that the marketers ca targets the specific group of people for their brand awareness with the TV ads on their YouTube screens of the TV sets.
For online videos, this is indeed a next level. And for this YouTube has incurred a huge investment. But this change of merging the traditional TV with the online videos and ads is all because of YouTube now. This will benefit the brands too, as these ads may help the businesses to uplift the purchase intention and ad recall due to these YouTube ads that will be shown to the audience on their TV sets.
This is not just a shift of traditional ads into the digital ads, but a revolution in the digital marketing. As we know that the TV ads were the most responsive yet the most expensive advertising tool, now through the integration of these ads in the digital content of videos, this will be an inexpensive and effective way of advertising.